How to introduce social media into your organization by Chris Brogan
Chris Brogan blogs on topics relevant to Web 2.0 over at : [chrisbrogan.com].
In his latest blog posting, he is talking about how to introduce social media into your organization. Does this quote apply to you?
‘Companies are being pressured into the whole social media thing from lots of angles. They’re reading about it in mainstream press more often. Their PR agencies are asking them about it. Hell, PR agencies themselves are being pressured into getting into social media and social networking. But what does it mean? Where should one start?’
If this sounds like you, consider reading the series of postings he is coming out, including the first one on why you should
‘Separate Software from Motivations and Process’
You can find the blog post here: Five Starter Moves for Introducing Social Media Into Your Organization