The Orange Chair

Mark Kuznicki comments on Robert Scoble’s video podcast on building a political [social media] starfish, and how all these social media pieces must work together:

To paraphrase Scoble, political campaigns have a really strong market signal to engage their audiences - they have 18 months to get to launch or close up shop.

Uploaded with plasq’s Skitch! - Robert Scoble’s social media starfish

Scoble’s “social media starfish” is a useful way to conceptualize the multi-headed and distributed network nature of effective social media engagement. Rather than just a shotgun list of tactics and platforms, it’s useful to think about how the different arms work together and facilitate engagement and convergence across media to influence audience behaviour and calls to action - in this case to donate, vote and volunteer.