Widgets do work (but they aren’t magic)
Over at businessweek.com is an article (mis)titled: Why Widgets Don’t Work
I say that because I think the real title should be: Why Widgets Aren’t Magic. As the author states at the end of the article:
Widgets can be a useful extension of your brand, but only if included in a broader portfolio of Internet outreach. The days of having a single Web site are gone, because people are spending much of their time in “doing” mode. Widgets, blogs, online video, public relations, and microsites are all ways to extend your reach online. But you can’t rely on a single application, especially since there are now more than 14,000 competing widgets on Facebook alone.
That’s closer to the truth. Widgets should be part of your overall toolset to extend your reach online. If that is the approach you take, I think you will find the Widgets Do Work (for you).