YouTube ups the ante with it’s new feature

Bernie Michalik | Uncategorized | Thursday, March 27th, 2008

Creators of videos on YouTube will get alot more value with a new feature just announced. According to the New York Times,

“YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said.”

This can become a very powerful feature for people wanted to capture valuable metrics regarding the videos posted there. I expect it will drive even greater usage of YouTube. See the article YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched on the New York Times for more on this exciting new feature.