Music and Web 2.0
At nytimes.com is a good article on the venerable music company, EMI. Like many music companies, EMI is struggling with the changes brought on to their industry over recent years. Some of those changes were brought on with the Web.
What is interesting is that they are also using the Web — in this case Web 2.0 — to try and deal with this. For example:
‘…one way to reduce costs would be to use social networking sites to “source new acts and as a means to test public reaction to individual acts.”…. And some of the biggest new hires have come from outside the music industry. An executive from Google was hired to run the digital business, and the creator of Second Life, the Web-based virtual world, was recently hired to work on digital initiatives.’
The entire article is here: EMI’s New Boss Sees Cracks in Music World