Move over outsourcing: Crowdsourcing is here
businessweek.com has a good review of Jeff Howe’s new book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. If you are one of those people who wonder about how to get the crowd to work for you, consider Howe’s new book. While there have been a number of books on social computing and the value of the community, Howe’s book is focused on business. As more and more businesses go from experimenting with the concepts of Web 2.0 and social computing to putting those concepts to work, they will turn to books like Crowdsourcing for ideas and examples. Some of those businesses will be your competitors. You could benefit from knowing what they are thinking.
For more on the article, go to The Wisdom of the Business Crowd