Obama takes political campaigning to a whole new (virtual) level
According this article in GigaOM, Obama Is campaigning within games:
‘Last week we noted unconfirmed sightings of an “Obama for President†billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.’
Obama’s campaign is like a laboratory on how to take advantage of emerging technologies and use them to his advantage. McCain’s campaign is also using innovative approaches, but no one on either side appears to be using them to the degree that Obama’s people are.