Obama takes political campaigning to a whole new (virtual) level

According this article in GigaOM, Obama Is campaigning within games:
‘Last week we noted unconfirmed sightings of an “Obama for President†billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.’
Obama’s campaign is like a laboratory on how to take advantage of emerging technologies and use them to his advantage. McCain’s campaign is also using innovative approaches, but no one on either side appears to be using them to the degree that Obama’s people are.
Bernie,
This is good stuff. I share with you another light-hearted view of the campaigns with this examination of their site implementations, entitled Obama is RESTful. http://www.idolhands.com/personal/obama-is-restful/
My last sentence is confusing. It should read:
McCain’s campaign is also using innovative approaches, but no other Democrat or Republican currently running appears to be using them to the degree that Obama’s people are.