Domino’s Social Media “Nightmare”
Chances are that you’ve heard of the difficult situation that Domino’s Pizza is in with regards to a YouTube video that some of its employees made. How Domino’s responds, and how it plays out, is going to be instructive for everyone.
At the TIME’s web site is a good article that not only summarizes what happened, but provides some advice on what Domino’s can do next (Domino’s YouTube Crisis: 5 Ways to Fight Back – TIME). While this may never happen to your company — and I hope it doesn’t — it is worthwhile reading about and considering. Likewise, the NYTimes.com web site had a good article on the story with the added benefit of highlight other recent examples of companies (like Amazon) that have suffered from problems as a result of social media. Read them both.
