The Orange Chair

Well, I would recommend you check out this mashable.com post: 9 Killer Tips for Location-Based Marketing. While it is write up with L.B.S. in mind, you could use it for any emerging technology. It’s a good list, and while you are making your plans to better communicate with your customers, I recommend you revisit it and insure you are incorporating the ideas into your plans.

And in this article, Telling Friends Where You Are (or Not) in the NYTimes.com, you can get a good introduction to what they are and who the major players are. You should expect to see alot of development in this area: here’s your chance, if you are not already familiar with them, to get an idea what the fuss is all about.

I like how this story in Advertising Age starts:

“Last week, a client told me that they don’t allow employees to access YouTube at work. “Do your employees carry cellphones?” I asked. The answer was yes, of course. Well then, most of them already have access to YouTube – right in their pockets.”

Very true. And so I would add this additional reason to the five very good reasons listed in the article:

• Providing social networks to employees can be a competitive advantage to employers. You can attractive people more easily if they know you allow employees to use social networks and your employees will spend less time accessing them on things like their cell phones and therefore be more productive.

Check out the article in Advertising Age, especially if you are blocking or considering block social networks at your work location.

What struck me when I came across this list at ReadWriteWeb.com, iPad Arrives April 3rd: 8 Apps We Can’t Wait to Try, is that many of the apps that they are talking about are media related (the New York Times, the Wall Street Journal, and others). There are some games there, but the expectation and anticipation expressed in this post on RWW centers on media. I expect these apps will be exciting, but I wonder if this will lead to a wave of more media companies shifting to the iPad. I think to a large degree it will depend on a) how successful people like the WSJ are and b) what other plans media companies have.

Regardless, I think it will be exciting and I expect to see developers for the iPad provide capabilities not even designed yet.

I think this explains itself: Israeli Raid Canceled After Facebook Leak from The Lede Blog on NYTimes.com. What is encouraging is that the military in countries like the U.S. see the value in social media and don’t ban it outright.